Private label penetration
Empowering Brands | Raising The Bar
How Private-label CPG Brands Are Changing the Game
The premise is that those variables which account for a significant portion of the variation in private label shares across product categories are likely to influence private label penetration. Private label cover full lines of fresh, canned, frozen, and dry foods; snacks, ethnic specialties, pet foods, health and beauty, over-the-counter drugs, cosmetics, household and laundry products, DIY, lawn and garden, paints, hardware and auto aftercare. To draw explicit causal inferences regarding the effect of price and promotion factors on private label sales, and confirm and dispel the results from the cross-sectional analysis, time-series analyses at the individual product level should be performed. That is, the buy rate for private label products is not growing as fast or has declined more quickly than the industry average. Toggle Sliding Bar Area. Nielsen also found only a small influence for private label goods in convenience stores , in a study released in October.
The Secret Behind Private Label Success - Packaging Europe
A new report by Cadent Consulting suggests that private label dollar share could reach Please enter a password Error: This has resulted in three distinct groupings of shoppers: This has resulted in three distinct groupings of shoppers:. Everywhere you turn, iron-clad brands and retailers in the CPG space are now showing cracks in their armor. Nielsen also found only a small influence for private label goods in convenience stores , in a study released in October. These male customers might be comfortable making purchases on their mobile phones: